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Introducing the Next Best Thing in Clean Beauty for Young Guys and Gals: Welbe Beauty

DALLAS (September 28, 2020) – Welbe Beauty, a new brand dedicated to creating clean skincare, hygiene and wellness products for tween and young teen guys and gals has launched. Welbe is releasing four products including a face wash, face moisturizer, head-to-toe, all-in-one moisturizing shower wash and an aluminum free deodorant. The four products are sold individually or come packaged in sets of two or four. Visit or follow on Instagram @welbebeauty to learn more. 

Welbe provides safe, clean, non-toxic skincare and hygiene products for pre-teens and teens.

“From morning to night, head to toe, we want to give the next generation better skincare options,” said Welbe’s founder and CEO, Steph Weibring. “Welbe’s products are free of sulfates, parabens, phthalates, and over hundreds of others on our ‘heck no’ list.” 

Good, clean fun facts:

The ingredients in our products are just as important as the ones we left out. That’s why we simply won’t use 1300+ unhealthy ingredients - ever. It’s our heck no list!

  • Welbe is formulated for young, sensitive, ever changing skin (hey hormones, we see you) and has excluded fragrance or any kind. No disruption needed to their skin or endocrine system.
  • Our products are made with a Super Power blend of seven skin loving superfoods and antioxidants that help young skin feel great (and a sneaky way to get those veggies in!)
  • All 4 products are free of sulfates, parabens, phthalates and fragrance. Simple on purpose.
  • The team at Welbe feels confident in their goal to help parents give their tween/teen better, cleaner, safer products. (Fist bump)
  • Welbe is now available online at

Welbe is the brainchild of Steph Weibring, designer, brand expert and mother of three. One of those three happens to be her 11-year-old daughter Marlie, who is the muse and inspiration behind the brand. In addition to squeaky clean ingredients, Weibring wanted the packaging to be something

Marlie could keep in her bathroom and shower and not age out of too quickly. Although Welbe’s packaging is awesome, it’s what’s on the inside that counts, just like we tell our kids, right?

When Marlie started getting into bath and beauty products — from bath bombs to lip gloss to eventually needing her own face wash — Weibring saw a gap in the market. Where were the non-baby bath products that didn’t have gross, toxic ingredients and didn’t cost a fortune? Why is the same brand of face wash that Weibring used as a teenager TWO DECADES AGO (hey, age is just a number) still a thing? Where is a deodorant for boys, that doesn’t make them smell like a 50 year old mountain man? There was an obvious hole in the clean beauty market, one that Weibring simply couldn’t ignore and just like that (and 18 months of R&D), Welbe was born.

Welbe set out to clean up skincare for tweens and help them create lifelong hygiene routines. To smell or not to smell is not a valid question, said all parents everywhere. This group of 8-14 year olds are being nudged and hurried to use adult products that aren’t formulated just for them. Weibring adds, “we want to teach them the right way to take care of themselves, with the best products made just for them and keep them younger just a bit longer.” Now, that's a brand we can get behind! All the praise hands for #moreyaylessyuck.

About Welbe

Welbe provides safe, clean, non-toxic skincare, and hygiene products for pre-teens and teens. From morning to night, head to toe, we want to give the next generation better beauty and skincare options.

Every bit of Welbe exists to change the way you look at beauty. What it is, what it does, what to do with it. Because without confidence and the belief that we’re more than just our outward appearance, the products we use and teach our children to use are just products and the integrity of the ingredients doesn’t matter. We want you to know that you matter, and you are more than just your outward appearance. That is a beautiful thing.